http://www.elgolfo.info/nota/338423-las-paletas-mexicanas-que-causan-furor-en-brasil/

Expansion occurs in the hands of entrepreneurs that they brought from Mexico, and reinvented here, the art of making these ice cream.

Brazil-there's no business that can resist them: malls, kiosks, bakeries and even metro stations; the "Mexican palette" spans all over Brazil to dazzling rhythm. Expansion occurs in the hands of entrepreneurs that they brought from Mexico, and reinvented here, the art of making these ice cream. There are no data that quantify the explosion of this business in Brazil, but a simple RAID in the central districts of Rio de Janeiro, Sao Paulo or Salvador de Bahia serve to perceive the popularity of paddles. Companies such as Monterrey, created by the Brazilian Pablo Rocha in 2013, are a good example of the proliferation of business. "I tried the Mexican popsicles for the first time at the Carnival in 2013 and that was what led me to create the brand," explained in an interview with Notimex this 32-year-old man. "Today we have 87 units of Monterrey in 15 Brazilian States, as well as a factory in the State of Bahia which employs 217 people, equipped with machines of last generation and has a production capacity of approximately 100 thousand ice cream per day", cited Rocha. He added that in 2014 the company's turnover was 30 billion reais (about 10 million dollars). Almost everything in Monterrey refers to Mexico: the cactus in the brand logo, the reference of the Mexican city and even recipes to make the base of the popsicles, which brought a consultant of Rocha after spending six months in Mexico. "When we created the business believed in changing habits of Brazilians about the ice cream," said the businessman, who admits that adaptations and innovations on the basis of the classic Mexican ice palette, which tends to be classic fruit and stuffed were. "Here in Brazil fill the ice cream became a major attraction for Brazilians." We did countless tests of consistency and flavor,"said Rocha, who proposes three business models to the franchisees who want to add to the brand. He said that the company does not suffer the economic crisis plaguing Brazil, where the recession can reach three percent this year, and Monterrey aims to "close the year with 120 points of sale throughout the country". A similar initiative took the Mimura - descended Brazilians of Japanese family - to be launched by the end of 2014 to mount Japaletas, brand whose name evokes the ancestors of the family and the business: the popsicles. "The idea came from my two twin sons, Hikaro and Hyuri, and didn't stop until I was convinced to set up the business," explained Mauro Mimura, whose company is located in the State of S�o Paulo. He explained that since the company's operations began already opened 30 units, some in the form of "nanofranquicia". In Exchange for three thousand dollars of investment, this authorization allows an entrepreneur to take with the image of the brand, a refrigerator and the supply of pallets made of dozens of flavors, from Brazilian exotic fruits like acai even classics such as strawberry or lemon. "My children spent starting long mornings making recipes to come up with the right flavors. New creations are a great challenge,"he told Notimex, and said that the factory can produce 50 thousand monthly pallets made of handcrafted. Despite being somewhat more expensive - of two to three dollars, which its national competitors, 'picoles', "Mexican paddles" Brazilians have managed to become an unprecedented space for ice cream. They have dabbled in the metro of Rio de Janeiro and the newspaper stalls, small refrigerators are installed to take advantage of customers which, in summers of high temperatures, never stop eating. The popularity of pallets has led recipes of pallets between schools of gastronomy as "Gelado", from the pastry chef Francisco Sant'Ana, which offers courses to those who want to learn the art of making Mexican ice cream in Sao Paulo.